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22 January, 2024
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Case study: DJ-FashionStore - complete solution for a Joomla & WordPress online store

22 January, 2024

In the ever-evolving landscape of eCommerce, where adaptability plays a crucial role, fashion enterprises must stand out amidst competition to garner attention. Enter DJ-FashionStore, a comprehensive eCommerce platform specifically crafted for businesses specializing in clothing and accessories.

This in-depth case study explores the capabilities of DJ-FashionStore, an advanced eCommerce solution meticulously designed to cater to the distinctive requirements of clothing manufacturers and retailers. Whether you lean towards Joomla or WordPress, DJ-FashionStore provides a swift and efficient solution for both platforms, ensuring a seamless and visually appealing online shopping experience.

DJ-FashionStore represents a contemporary, ready-to-use website and online shop solution finely tuned to the demands of fashion-centric enterprises. With versatility and adaptability at its core, this eCommerce solution is well-suited for a diverse array of businesses engaged in product sales.

Built upon the sturdy foundations of WooCommerce for WordPress and DJ-Catalog2 for Joomla, DJ-FashionStore establishes a robust framework for effective product management. What truly distinguishes DJ-FashionStore is its seamless integration with YOOtheme Pro, introducing a level of flexibility and design finesse that transforms the online presence of businesses specializing in clothing and accessories.

DJ-FashionStore for Joomla and WordPress

DJ-FashionStore eCommerce quickstart website is available in two versions, for Joomla 4.x and for WordPress.

Joomla 4.x version

It’s a ready to use, an online shop based on Joomla 4.x, DJ-Catalog2 component, DJ-Catalog2 Integrator plugin and YOOtheme Pro web builder. Configure delivery and payment methods, add your products and start making money online.

WordPress version

It's a fully prepared eCommerce website built on the WordPress platform, utilizing the WooCommerce plugin (not included), and powered by the YOOtheme Pro web builder. Establish your preferred shipping and payment options, incorporate your merchandise, and commence generating revenue on the internet.

eCommerce site main layout elements

The fundamental elements essential for a contemporary and efficient eCommerce site are the focus of our discussion.


This functions as the focal showcase for the virtual storefront, serving as the primary point of engagement for visitors. It integrates essential elements such as the brand's logo, pertinent details, visual content, and user-friendly functionalities. Moreover, this page assumes a critical role in housing vital components like a product search tool, registration and login options, and various other noteworthy features.


Creating a clearly defined framework for organizing a multitude of products is essential. Products can be systematically categorized according to specific criteria, such as healthy food, beverages, coffee, etc., to cater to individual preferences.

Single product view

The individual product page holds significant importance, requiring the inclusion of crucial details such as the product title, images, a comprehensive description, pricing information, additional fields, and the essential 'add to cart' option. Below is a visual representation illustrating the components that such a page may encompass.

Best-selling products

Featuring bestsellers prominently on the homepage of an eCommerce site is a compelling strategy, capturing the attention of visitors and signaling the popularity and high demand for specific products on the platform. This section serves as an opportunity to highlight and showcase the top-performing products, those we take pride in.

Blog section

Integral to a thriving eCommerce website, the blog section plays a pivotal role in boosting SEO, establishing authority and trust, engaging customers, amplifying content, providing education, announcing promotions, and serving as a platform for brand storytelling. Consider featuring the most significant or latest blog entries prominently on the homepage.

Contact us

The contact page serves as a channel for users to address issues or seek support for their accounts. It should encompass pertinent contact information, allowing users to effortlessly reach out to the site administrator or support team for any necessary assistance or inquiries.

About us

The "About Us" page functions as the platform to forge a connection with potential customers, a task that can be challenging without face-to-face interaction. It should incorporate various details about the company, presenting content crafted to generate interest and foster trust.

Key Features of an eCommerce Website

To achieve a polished shopping cart page, it is advisable to utilize a pre-built solution specifically designed for this purpose, allowing for customization to align with precise requirements.

Registration and profile manage options

Enabling user registration and profile creation is paramount. Customer accounts not only allow online stores to understand unique preferences but also enhance on-site experiences through personalized recommendations and the tracking of previously viewed items. Additionally, eCommerce accounts empower users to write reviews and participate in the retailer's online community.

User profile / My account

User profiles come with something more than a personal information. Some available options for user profiles include:

  • My Wishlist
  • My orders
  • Address Book

Shopping cart

Playing a crucial role in every eCommerce website, the cart page serves as a vital component. It acts as a space where visitors can view and keep track of the products they are considering for purchase. Additionally, it provides the benefit of storing items for potential future acquisitions, ensuring that your products remain visible in the customer's awareness throughout the exploration phase of their shopping experience.


An effective search feature is essential for a contemporary eCommerce platform. The main goal is to aid users in locating desired products, necessitating the online store to be equipped to efficiently handle various search functions.

Admin managing panel

The management admin panel plays a huge role for admins. With the most important options you can get control over:

  • Management of member profiles
  • Reporting and analytics capabilities

The cost of creating the modern eCommerce website

DJ-FashionStore quickstart website you can get for €54 only ( 6 months subscription). Of course, you will need a domain and paid hosting to install it. The website, once installed, will be based on the Joomla 4.x or WordPress CMS, which are free.

An additional cost is the purchase of the YOOtheme Pro web builder from the developer's website. Its price is €129 (1 year subscription.)

To sum up - in the amount of less than €200 you receive all the tools needed to launch a modern, functional online store.


There are 2 possible ways of the installation.

  • Quickstart installation

The Quickstart is the demo backup (.zip copy) from the demo server. It comes with Joomla/WordPress, and you install it like a regular Joomla/WordPress backup made by Akeeba Backup; after that, you get the same effect on demo pages.
You do not need to configure everything from scratch; the installation is easy and will take a few minutes only.

  • Installation from scratch

You get a set of files that allows you to install a website based on the DJ-FashionStore template/theme from scratch or install it on an existing website.

More about the installation you can learn from the installation guide:


The DJ-FashionStore solution presents a remarkable opportunity for online shop owners of all scales. Serving as a rapid-deployment eCommerce platform compatible with Joomla 4.x and WordPress, it provides a seamless experience. Noteworthy for its user-friendly interface and extensive feature set, the tool stands out as a top choice in the market. The creation of an appealing and fully-functional e-commerce site is streamlined, thanks to YOOtheme Pro's quick-start website and advanced web development capabilities.

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