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05 July, 2023
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Case study: DJ-RealEstate - real estate ads portal

05 July, 2023

The world of real estate is evolving, and more people are embracing the convenience of searching for their dream properties through online platforms. With advancements in technology, increased connectivity, and the growing popularity of virtual communication, the online real estate market has witnessed significant growth.

In today's digital landscape, there is a multitude of real estate portals available, and their numbers continue to rise. If you're looking to create a real estate website using the Joomla CMS, look no further than DJ-RealEstate a purpose-built classified ads quickstart website tailored for property enthusiasts.

DJ-RealEstate offers unrivaled flexibility and a wide array of design options, combining all the impressive tools and features into a comprehensive package. This solution is built on the YOOtheme Pro web builder, which boasts a user-friendly drag and drop interface, ensuring a seamless experience for users.

The key to success lies in developing a website that caters to the target audience and encompasses all the essential features that property enthusiasts require.

Creating a real estate portal may seem like a daunting task, often associated with significant development and design costs. However, with DJ-RealEstate, YOOtheme Pro, and Joomla 4.x, you can launch a fully functional and cost-effective real estate portal today. DJ-RealEstate encompasses everything that the current market demands from a classified ads portal. Let's delve into some of its key features through examples.

Real estate ads portal main layout elements

The real estate ads portal needs some essential elements. Let's focus on them now.


The homepage serves as an inviting introduction, showcasing the essential pages and features of the real estate portal. It should prominently display the brand logo, captivating slogans, appealing property images, and highlight the various functionalities available to users.

The central section of the homepage should focus on the property search feature (more details below). It is also recommended to include clear buttons for user registration and login.


In addition to displaying the entire list of ads organized into categories, you can showcase them in different groups. These can include the most popular properties, the latest additions, or recommended listings. The choice is yours.

Single ad view

There will, of course, be ads assigned to the various categories. Each ad must have its own sub-page with all the necessary information. Below is an example of such a view.

Featured listings

In addition to displaying the entire list of ads organized into categories, you can showcase them in different groups. These can include the most popular properties, the latest additions, or recommended listings. The choice is yours.


In the range of real estate ads, location is very important aspect. It is a good idea to display the most popular locations on the front-page. After selecting a location, the user will see a list of ads from that place.


The blog section provides an ideal space to share updates about the portal and present content related to the real estate industry. The subject of real estate offers a vast array of topics to explore. Utilize the blog section to present engaging and visually appealing content, capturing the attention of website visitors and positively impacting aspects such as the website's SEO.

About us

The "About Us" page of a real estate portal should provide comprehensive information about the individuals behind the site, the purpose of its creation, the target audience, and what sets the portal apart from others. The primary objective of the "About Us" page is to establish credibility, convey the unique selling points of the platform, assure data security, and highlight the benefits of creating a profile and utilizing the platform.

Contact us

The contact page enables users to report issues or seek assistance with their accounts. It should include relevant contact information through which users can reach the site administrator or support team.

Real estate ads portal main features

Let's explore the essential features that a modern real estate portal should possess. Here are some examples of features that can give you a competitive edge in the market.

To launch a professional ads portal, it's recommended to install a ready-made solution designed specifically for this purpose and then customize it to suit your specific needs.

Here are the key features that your real estate portal is likely to require:

Registration and profile manage options

Enabling users to register and create profiles is essential as it promotes non-anonymous ads within the real estate portal.

User profiles hold great importance in portals as they serve as the basis for algorithms to assess attractiveness and compatibility. By having registered profiles, users can provide relevant information about themselves and their preferences, facilitating the algorithm's ability to match suitable advertisements to their needs. This enhances the overall user experience and improves the effectiveness of the portal's recommendation system.

Important fields during profile registration include:

  • About
  • Contact
  • Email address
  • Location

User profiles

User profiles encompass more than just personal information. Some available options for user profiles include:

  • My Profile
  • Edit My Profile
  • My Bids
  • My Favorites
  • My Ads
  • Order History
  • Sales History
  • Payments
  • Points


Establishing effective communication between users is vital. Incorporating a "Contact this advertise" feature enables users to initiate email communication with advertisers. This option empowers users to easily send messages to advertisers directly through the portal, fostering seamless and convenient communication.


Having robust search functionality is paramount for a modern ads portal. The primary objective is to facilitate users in finding their desired real estates. The portal should possess the ability to execute diverse search functions, which may include:

  • Keyword search: Enabling users to search for specific items or features by entering relevant keywords.
  • Category-based search: Allowing users to browse real estates based on predefined categories, such as house, apartment, land.
  • Location-based search: Providing the option for users to refine their search results based on geographical location, enabling them to find ads available in their desired area.


The classified ads portal can generate revenue for its owner. Here are some potential ways to monetize the platform:

  • Paid categories
  • Promoted advertisements
  • Featured listings
  • Paid ad duration
  • Additional image charges
  • Extra character charges
  • Various ad types

DJ-Classifieds Joomla classified ads extension, included in the DJ-RealEstate package, also allows user to pay in points.


Maintaining a secure environment is paramount for online portals. Implementing fundamental security functionalities can effectively protect users, such as:

  • Incorporating registration support for Captcha plugins to deter bot registrations.
  • Providing an abuse report feature to allow users to report any misuse or violations.
  • Admin verification of profiles, accompanied by a distinctive badge displayed on verified profiles.
  • Additionally, the option to assign them to a designated user group can be enabled.

Admin managing panel

The management admin panel is an essential tool for efficient administration of the portal. Commonly featured options encompass:

  • Management of member profiles
  • Reporting and analytics capabilities

The cost of creating the real estate ads portal

DJ-RealEstate quickstart website for Joomla 4.x you can get for €65 only ( 6 months subscription). Of course, you will need a domain and paid hosting to install it. The website, once installed, will be based on the Joomla 4.x CMS, which is free.

An additional cost is the purchase of the YOOtheme Pro web builder from the developer's website. Its price is €129 (1 year subscription.)

To sum up - in the amount of less than €200 you receive all the tools needed to launch a modern, functional car portal.


There are 2 possible ways of the installation.

  • Quickstart installation

The Quickstart is the demo backup (.zip copy) from the demo server. It comes with Joomla, and you install it like a regular Joomla backup made by Akeeba Backup; after that, you get the same effect on demo pages.
You do not need to configure everything from scratch; the installation is easy and will take a few minutes only.

  • Installation from scratch

You get a set of files that allows you to install a website based on the DJ-RealEstate template from scratch or install it on an existing website.

More about the installation you can learn from the installation guide.


The DJ-RealEstate template is a remarkable solution designed for both beginners and experienced individuals in the real estate industry. With its user-friendly design and extensive array of features, our solution offers a unique product that caters to the needs of marketers and advertisers. By leveraging the power of Joomla 4.x and classified ads, you can effectively promote your real estate business to a wide audience of monthly visitors.

Creating a professional and fully functional real estate portal is made easy with the DJ-RealEstate template and the YOOtheme Pro web builder, even if you have limited coding knowledge. The personal touch and human interaction are vital in the real estate market, and a well-designed portal provides an ideal platform for connecting buyers and sellers.

Whether you have innovative ideas or a specific niche target audience, a real estate portal holds immense potential to exceed your expectations. We are sure that the comprehensive solution we have presented will assist you on your journey towards establishing a successful real estate portal.

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