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20 July, 2023
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Case study: DJ-Classifieds-Ads - bestselling solution for a modern ads portal

20 July, 2023

As the world of classified ads continues to evolve, more and more people are embracing the convenience of online platforms for their searches. The rapid advancements in technology, increased connectivity, and the rising popularity of virtual communication have contributed to significant growth in the online market.

In today's digital landscape, there is an abundance of ads portals available, with their numbers continually increasing. For those considering creating a website using the Joomla CMS, a perfect choice is DJ-Classifieds-Ads, a purpose-built classified ads quickstart website.

DJ-Classifieds-Ads offers unparalleled flexibility and a wide range of design options, incorporating an impressive set of tools and features into a comprehensive package. Powered by the user-friendly drag and drop interface of YOOtheme Pro web builder, the experience for users is seamless and enjoyable.

Success in this competitive landscape lies in developing a website that caters to the specific target audience and includes all the essential features users require. Building an ads portal may seem daunting, often associated with significant development and design costs. However, with DJ-Classifieds-Ads, YOOtheme Pro, and Joomla 4.x, launching a fully functional and cost-effective portal is achievable today. DJ-Classifieds-Ads encompasses everything the current market demands from a classified ads portal. Let's explore some of its key features through examples.

Classified ads portal main layout elements

The modern, functional ads portal needs some essential elements. Let's focus on them now.


The homepage acts as a welcoming introduction to the portal, featuring key pages and functionalities. It prominently showcases the brand logo, engaging slogans, and attractive property images while highlighting the diverse features accessible to users.

The central part of the homepage is dedicated to the property search feature (further elaborated below). Additionally, clear buttons for user registration and login are provided for easy access.


It is very important to create a clear structure for hundreds or thousands of ads. The ad offer can be divided into many thematic categories, such as automotive, real estate, education, jobs, services and others.

Single ad view

Ads will, of course, be assigned to the various categories. Each ad must have its own sub-page with all the necessary information. Below is an example of such a view.

Popular ad categories

Alongside showcasing the complete list of advertisements categorized accordingly, you have the flexibility to present them in various groups. These groups may consist of the most sought-after properties, the latest additions, or recommended listings. The decision on how to organize them is entirely up to you.

Blog posts

The blog section provides an ideal space to share news about the portal and present content related to the classifieds industry. On the homepage of the portal, the latest or most interesting blog entries can be presented.

About us

The "About Us" section on the ads portal should offer detailed information about the site's founders, the purpose behind its creation, the intended audience, and what distinguishes it from other platforms. This page aims to build trust, communicate the platform's unique features, assure data protection, and emphasize the advantages of creating a profile and utilizing the services provided by the portal.

Contact us

The contact page serves as a platform for users to report issues or seek assistance with their accounts. It must contain pertinent contact details through which users can easily reach the site administrator or support team for any required help or inquiries.

Modern ads portal main features

Let's go through the basic features that a modern ad portal should have. Here are some examples of features that can be a strong point of the website.

To launch a professional classified ads portal, it is advisable to install an off-the-shelf solution designed specifically for this purpose and then tailor it to your specific needs.

Here are the key features your portal is likely to require:

Registration and profile manage options

Enabling users to register and create profiles is essential as it promotes non-anonymous ads within the ads portal.

User profiles hold great importance in portals as they serve as the basis for algorithms to assess attractiveness and compatibility. By having registered profiles, users can provide relevant information about themselves and their preferences, facilitating the algorithm's ability to match suitable advertisements to their needs. This enhances the overall user experience and improves the effectiveness of the portal's recommendation system.

Important fields during profile registration include:

  • About
  • Contact
  • Email address
  • Location

User profiles

User profiles come with something more than a personal information. Some available options for user profiles include:

  • My Profile
  • Edit My Profile
  • My Bids
  • My Favorites
  • My Ads
  • Order History
  • Sales History
  • Payments
  • Points


Ensuring efficient communication among users is of utmost importance. By implementing a "Contact this advertiser" feature, users gain the ability to initiate email communication directly with advertisers. This option empowers users to effortlessly send messages through the portal, fostering a seamless and convenient communication experience.


Having robust search functionality is paramount for a modern ads portal. The primary objective is to facilitate users in finding their desired ads. The portal should possess the ability to execute diverse search functions, which may include:

  • Items search: Enabling users to enter the item name, they are looking for, allows them to find the chosen ad faster.
  • Location-based search: Providing the option for users to refine their search results based on geographical location, enabling them to find ads available in their desired area.
  • Category-based search: Allowing users to browse ads based on predefined categories, such as bikes, cars, for free.


The classified ads portal can generate revenue for its owner. Here are some potential ways to monetize the platform:

  • Paid categories
  • Promoted advertisements
  • Featured listings
  • Paid ad duration
  • Additional image charges
  • Extra character charges
  • Various ad types

DJ-Classifieds Joomla classified ads extension, included in the DJ-Classifieds Ads package, also allows user to pay in points.


Ensuring the safety of online portals is of utmost importance. To safeguard users effectively, essential security measures can be put in place, including:

  • Introducing registration support with Captcha plugins to discourage bot registrations.
  • Offering an abuse report feature, enabling users to report any instances of misuse or violations they come across.
  • Admin verification of profiles, indicated by a special badge on verified accounts, further enhances security measures.
  • Furthermore, the option to assign users to specific user groups can be activated for added protection.

Admin managing panel

The management admin panel plays a huge role for admins. With the most important options you can get control over:

  • Management of member profiles
  • Reporting and analytics capabilities

The cost of creating the modern ads portal

DJ-Classifieds-Ads quickstart website for Joomla 4.x you can get for €65 only ( 6 months subscription). Of course, you will need a domain and paid hosting to install it. The website, once installed, will be based on the Joomla 4.x CMS, which is free.

An additional cost is the purchase of the YOOtheme Pro web builder from the developer's website. Its price is €129 (1 year subscription.)

To sum up - in the amount of less than €200 you receive all the tools needed to launch a modern, functional car portal.


There are 2 possible ways of the installation.

  • Quickstart installation

The Quickstart is the demo backup (.zip copy) from the demo server. It comes with Joomla, and you install it like a regular Joomla backup made by Akeeba Backup; after that, you get the same effect on demo pages.
You do not need to configure everything from scratch; the installation is easy and will take a few minutes only.

  • Installation from scratch

You get a set of files that allows you to install a website based on the DJ-Classifieds Ads template from scratch or install it on an existing website.

More about the installation you can learn from the installation guide.


The DJ-Classifieds-Ads template is a comprehensive solution for both beginners and experienced users. With a user-friendly design and a wide range of features, our solution offers a unique product that caters to the needs of your visitors. By exploiting the potential of this template, you can effectively promote your business to a wide range of monthly visitors.

Creating a professional and fully functional property portal is easy with the DJ-Classified-Ads template and the YOOtheme Pro web builder, even if you have limited coding knowledge. Personal contact and human interaction are essential in any business, and a well-designed portal provides the perfect platform to connect buyers and sellers.

Whether you have innovative ideas or a specific niche target audience, a classifieds portal offers tremendous opportunities. We are confident that by using DJ-Classifieds-Ads, you will achieve your goal of an unrivalled classifieds website.

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